Growth

Over 12 months, I increased:

• Followers by 110% (7.3K-15.3K)

• Net followers by 428%

• Impressions by 570%

• Engagement by 175%

• Average daily reach by 549%

• Profile actions by 891%

• “Link in bio” click-through-rate by 80%

Influencer Marketing

• Established and nurtured daily relationships with local influencers, micro-influencers, journalists, and bloggers to boost brand awareness

• Negotiated influencer contracts for all influencer collaborations and tracked consistency and quality of content

Campaign Engagement

• Created a 12 day Holiday campaign that generated 753,000 impressions, 52,541 engagements, and 3,360 followers

• Increased post likes by 1,851% post saves by 317%, comments by 98,892%, and overall engagement rate by 251%