Work Experience

Growth & Audience Marketing Manager
Pittsburgh Steelers | January 2023 - Present

• Launched first-of-its-kind in the NFL Steelers Student Rush Program, generating $100K and 7K sign-ups in inaugural season and surpassing year 1 goals in first week

• Established Women of Steel platform, engaging 300K+ through curated content and events

• Spearheaded Steelers Road Warriors Program, organizing meet-up with 750+ attendance in Los Angeles

• Proactively researched Gen Z preferences, implementing growth strategies to acquire new fans and ensure sustained fanbase growth

Marketing Manager
Pittsburgh Riverhounds SC & Highmark Stadium | March 2022 - January 2023

• Played a key role in breaking several all-time team/venue revenue and attendance records

• Build and promote the club’s awareness, brand, and reputation to develop meaningful local relationships with fans, local partners, media personalities, and key stakeholders

• Lead the team’s grassroots marketing, community relations, and social responsibility efforts

• Create and implement creative and innovative advertising, branding, promotional, and grassroots campaigns across multiple platforms

• Owned paid Facebook and Instagram ads with an average CPC of $0.42

• Conduct and analyze market research to identify target market and buyer personas and assist with selling and advertising strategies

• Managed staffing (including mascot) for external marketing/community relations efforts

• Plan, purchase, produce, and oversee advertising and promotional campaigns to drive brand awareness and fan engagement across all channels and platforms (TV/Connected TV, radio/Spotify, print, digital media, outdoor, social media, and influencers)

• Revamped entire email marketing strategy and developed various campaigns to season ticket holders and single game ticket buyers with a 37% open rate

• Hire and manage several marketing, graphic design, and community relations interns

• Oversee all graphic design, agency work, and influencer relationships to ensure a cohesive brand image and meet deadlines

Digital Marketing Specialist
Guardian Protection | June 2021 – Current

• Spearheaded monthly newsletter with an audience of 200,000+ and a 30% open rate

• Created compelling blog content to boost SEO and increase organic traffic

• Managed all social media accounts and created graphics/videos tailored to each social media platform

• Produced and revamped several email marketing campaigns to increase open-rate, click-rate, and overall website traffic

• Worked with corporate partners, such as the Pittsburgh Pirates, for events, promotions, and social media campaigns

• Created paid social media ads for different areas of the business including commercial and residential security, hiring events, and corporate partnerships

Social Media & Communications Specialist
Bakery Square (Walnut Capital) | March 2020 - March 2021

• Created and implemented all marketing campaigns, including social media, email, newsletters, SMS marketing, blogging, and media relations

• Increased Instagram followers by 110% (7.3K to 15.3K), net follower growth by 428%, impressions by 570%, engagement by 175%, average daily reach by 549%, and profile actions by 891% in 12 months and drove an 80% "link in bio" click-through-rate

• Created extensive yearlong event calendar which included protocols and templates for internal team and external vendors

• Strategically managed a yearly marketing budget of $370,000+

• Developed and executed creative tactics to drive foot traffic to the development while working hand-in-hand with tenants (both national brands and small businesses)

• Established and maintained relationships with local influencers, micro-influencers, bloggers, journalists, and reporters to boost brand awareness and press coverage

• Generated weekly, monthly, and quarterly reports of social media and digital marketing metrics to analyze success and adjust future strategies accordingly

• Created graphics, videos, and GIFs for social media, blog, email campaigns, tenant communications, and on-campus signage

Marketing and Communications Manager
Choice Restorative Medicine | September 2017 - March 2020

• Designed and implemented marketing collateral for social media, email marketing, print advertising, and internal/external events

• Created newsletters, infographics, articles, and general handouts about various topics relating to the company

• Thoroughly planned all company events that ranged from corporate health fairs and educational seminars to happy hours and theme parties

• Assisted in company rebrand and launched 20+ new products and services in a highly competitive industry

• Created SEO-rich content for website refresh and regularly monitored Google Analytics

• Managed in-house advertising strategies and CRM platform to increase brand awareness, drive revenue, and generate 1,000+ qualified leads in 10 months

• Regularly coached client-facing team members on promotional and marketing tactics to boost conversions and revenue

• Connected with hundreds of businesses throughout the Pittsburgh area to coordinate on-site health fairs and other workplace wellness initiatives

• Designed and implemented all marketing/creative collateral for social media, digital marketing, email marketing, print advertising, and internal/external events

Digital Marketing and Communications Specialist
DealerVENOM | April 2017 - September 2017

• Created digital, email, and social media marketing strategy “packages” to present and offer to car dealerships around the Great Pittsburgh area

• Maintained dealerships’ vehicle listings and staff directories on websites

• Created content for clients’ email campaigns and defined strategic goals according to business needs

• Reported, tracked, and analyzed campaign performance proving success and ROI of digital strategies and marketing efforts

Volunteer Work and Relevant Experience

Marketing and Social Media Manager
Frontline Foods - Pittsburgh | March 2020 - September 2020

• Fundraised to buy meals from locally-owned restaurants to donate to frontline workers during COVID-19

• Developed and executed content for Instagram, Facebook, and LinkedIn

• Worked with production team and cast of NBC's "This Is Us" for the #CastItOn challenge

• Created graphics and videos for social media using brand guidelines provided by national leadership team

First Place in Marketing Research Competition
University of Pittsburgh and ICDL | September 2017 - March 2020

• Acted as project manager to team of six marketing students throughout the Spring semester

• Conducted Market Research for overseas company, ICDL, to determine if the United States is a viable market to expand to

• Won first place out of 8 total teams and was offered to continue conducting Market Research after the competition was complete

Launched Custom Decorated Cookie Business
The Cookie ChroNicoles | February 2014 - Present

• Taught myself to decorate custom sugar cookies

• Promoted and grew customer base via social media and word of mouth

• Completed orders for large scale events and prominent companies such as Google and Anthropologie